Quality is in the eye of the beholder. Different companies view the idea of quality leads differently. This is also the same with qualifying IT leads. Qualifying means searching for leads who are likely to become your clients - this means that they need what you sell to fix IT problems at some point.
Marketers need to identify what is a quality lead in order to continuously fuel sales pipeline. In order to achieve this, there needs to be a clear definition of what is a high quality lead for companies that need IT lead generation. It is a total waste of time to gather leads that are largely not going to buy, you need to qualify first in order to make a sale.
Marketers need to identify what is a quality lead in order to continuously fuel sales pipeline. In order to achieve this, there needs to be a clear definition of what is a high quality lead for companies that need IT lead generation. It is a total waste of time to gather leads that are largely not going to buy, you need to qualify first in order to make a sale.